Netflix trialling £2.99 'cheapest ever' plan – but it only works on smartphones or tablets
NETFLIX is reportedly testing out its cheapest price plan to date.
The only catch of the impressive deal is that it's just for smartphones and tablets so you wouldn't be able to use the plan on your laptop or TV.
According to reports, the package would likely cost around £2.99 a month if it came to the UK.
In comparison, the current Basic UK package costs £5.99 a month.
The Standard packaged is even more expensive again, now costing users a monthly fee of £8.99.
It's thought that the new plan could be targeting children or commuters who won't be siting in front of the TV when they watch popular Netflix shows like Stranger Things.
Netflix was trialling its cheapest plan in Malaysia, India and Indonesia by the end of last year.
We don't yet know if an equivalent plan will be coming to the US or UK but it may depend on the success of current trials.
Michael Pachter of investment firm Wedbush Securities told us: "They have a plan in India and announced two quarters ago that they would roll it out in regions with poor home Internet infrastructure, so I presume they meant Philippines, Indonesia, Vietnam, parts of South America, etc.
"I think it’s highly unlikely they would make those available in the US or UK, because we would merely switch to the lower priced plan and use Apple TV to show the programming on our home televisions."
Netflix said in a letter to shareholders: "In Q4, we launched a mobile-only plan in Malaysia and Indonesia (which we introduced to India in Q3 last year).
"We’ve seen similar results with this plan driving incremental subscriber growth and improving retention.
"We expect the mobile-only plan to be revenue-positive which will allow us to further invest in content to be enjoyed by our members and continue to feed the virtuous cycle.
"We plan to continue to test adding this plan, as well as additional ideas in other countries around the world."
The cheap price may seem amazing but prospective customers also need to bear in mind that the plan also only offers standard definition viewing.
PP Foresight tech analyst Paolo Pescatore told us: "Despite all the euphoria around a mobile first strategy, you can’t beat watching great storytelling on the TV.
"The move would make perfect sense in new emerging markets where people do not have a TV and rely on a mobile phone."
Use Netflix on a computer or laptop? Try these useful shortcuts
Here are some handy keyboard shortcuts…
- Spacebar – toggle play / pause
- Enter – toggle play / pause
- F – full screen
- Esc – exit full screen
- Left Arrow – rewind 10 seconds
- Right Arrow – fast-forward 10 seconds
- Up arrow – volume up
- Down arrow – volume down
- M – mute toggle
- Shift-Alt-Left Click – adjust the streaming bitrate (to improve or reduce the quality of the video)
In other news, Netflix has revealed which films it was told to remove from its library due to complaints from governments.
The streaming platform is finally giving you the option to stop TV show or movie trailers from automatically playing.
And, the BBC may give ever licence fee payer a free TV streaming stick "to combat Netflix".
What's your favourite streaming service? Let us know in the comments…Source: Read Full Article